Insights
Plain, practical guides on getting found, running ads and selling online — written by Ankit Sethi for the people who run the business. No jargon. Use them whether or not you ever work with us.
More people now ask Google, ChatGPT or Gemini “who is the best near me?” and get a short answer. Here is, in plain words, how those answers are chosen — and the simple steps that help your business be one of the names.
Read article
Google and Facebook ads can bring you customers — or quietly waste your money. The difference is usually one thing most businesses skip. Here it is, in plain words, step by step.
Read article
Your store can look ready and still fail on the first order — a payment that does not go through, a parcel that cannot be delivered, a bill your accountant cannot use. Here is a simple, complete checklist.
Read article
When people search for a shop near them, Google shows a map with three businesses. Here is how to set up your free profile so yours can be one of them.
Read article
Reviews help new customers trust you. Here is how to ask for them in a simple, honest way that follows Google’s rules — and what never to do.
Read article
Most service pages list everything and say nothing. Here is a simple, step-by-step way to write one that answers questions and brings enquiries.
Read article
The questions your customers ask every day are the best ideas for your website. Here is how to collect them and turn them into helpful pages.
Read article
A buyer cannot touch your product online. Your words have to do that job. Here is a simple way to write product descriptions that answer questions and build trust.
Read article
Search ads reach people already looking. Instagram and Facebook ads reach people who aren’t looking yet. Here is how to choose where to start.
Read article
Google and Meta both have free public libraries of the ads businesses are running. Here is how to use them to plan better ads of your own.
Read article
Not sure what to post? A simple weekly plan for small businesses: what to show, how often, and how to turn followers into real enquiries.
Read article
You don’t need a studio to make short videos for your business. A simple, repeatable plan to shoot Reels and Shorts on the phone you already have.
Read article
When people comment or send a message, they are often ready to buy. A simple system to reply quickly on Instagram, Facebook and WhatsApp.
Read article
Your own Shopify store, a marketplace like Amazon or Flipkart, or Instagram and WhatsApp? What each one is good at, and how to choose the right order.
Read article
Switching to Shopify changes your page addresses. Here is how to move without losing the Google visitors you already have, step by step.
Read article
Most visitors decide in moments whether to stay. Here is what the top of your home page must say, in plain words, and how to check yours today.
Read article
A slow website quietly loses visitors. Here is how to test yours with Google’s free PageSpeed Insights, read the results in plain words, and fix the usual causes.
Read article
Ready-made templates and custom websites both have a place. Here is how they really differ, and simple questions to help you choose for your business.
Read article