What to post on Instagram when you run a small business
Not sure what to post? A simple weekly plan for small businesses: what to show, how often, and how to turn followers into real enquiries.
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Service 04 — Social media marketing
Instagram, Facebook, YouTube and LinkedIn run with a plan: short video, useful posts and quick replies that turn followers into conversations.
01Sound familiar?
Your Instagram looks like a business that stopped trying. The last post was weeks ago, the comments are unanswered, and a customer’s message is still waiting.
Social platforms now show people what they are likely to watch, not just what they follow. A business account no longer grows by posting more; it grows by posting things people stop for — and by answering the people who reply.
02What’s possible
What changes
when it is done right.
- 01 What’s changed
Your profile is the new shop window
Many buyers check Instagram before they call or visit. A lively feed says you are open, active and worth trusting.
- 02 Why it works
Reach follows watch time and replies
Platforms show people what they stop for. Short video made for each platform, and quick replies, are what earn reach today.
- 03 What it looks like
A feed that starts conversations
A planned calendar, video people watch to the end, and an inbox that is always answered — turning followers into enquiries.
Get a social media planFree first conversation · written plan before any work
03What we do
What we actually do.
We plan your social presence around that. A monthly calendar built on what your customers care about, short video shot and edited for Reels, Shorts and Stories, captions written to start conversations, and someone watching the comments and messages so no enquiry goes cold.
- 01
Strategy and monthly calendar
Which platforms matter for your business, what to say on each, and a calendar you approve before anything is posted.
- 02
Short-form video
Reels, Shorts and Stories planned, shot or guided, and edited with captions — built for the first three seconds.
- 03
Posts and carousels
Designed in your brand, written to be saved and shared, not just liked.
- 04
Community and inbox
Comments and messages answered within agreed hours, with enquiries handed to your team on WhatsApp or by phone.
- 05
Creator collaborations
Local creators who fit your brand identified and briefed, with clear terms and proper disclosure.
- 06
Monthly review
Reach, saves, shares, profile visits and enquiries — what worked, what did not, and what changes next month.
- 07
Multi-brand and multi-language
Separate voices for separate brands or regions, run from one calendar with approvals, so a growing group stays consistent across every account.
04When it fits
Is this your situation?
- Your accounts exist but have gone quiet
- You post regularly and nothing seems to happen
- Your customers find you on Instagram before they find your website
- You want video but do not know where to start
- You run several brands or regional accounts that need one consistent plan
Not sure which service you need? Describe the situation and we will tell you which one fits — or that none does.
What you receive
A presence that starts conversations
A consistent, recognisable feed, short video made for each platform, and messages answered while the customer is still interested.
05How every project runs
How we work- 01Connect
- 02Diagnose
- 03Plan
- 04First draft
- 05Build & launch
- 06Measure
06Get your plan
Get a social media plan.
Tell us a little about your business — a first launch or a multi-country brand. We reply with what we would do first, in writing, before any work or payment. Need an answer now? WhatsApp us; live support runs 24/7.
Questions people ask
Which platforms should my business be on?
Only the ones your customers use. For most local businesses that is Instagram and Facebook, often YouTube Shorts; for B2B, LinkedIn. We will recommend in the plan.
Do you shoot the videos?
We plan every video and either shoot it with you or guide you to shoot it on a phone, then edit it properly. Most good short-form content is made on phones.
Do I approve posts before they go live?
Yes. You approve the monthly calendar before anything is posted.
Short videos on your phone: a simple plan for Reels and Shorts
You don’t need a studio to make short videos for your business. A simple, repeatable plan to shoot Reels and Shorts on the phone you already have.
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Reply fast to comments and messages — it turns followers into customers
When people comment or send a message, they are often ready to buy. A simple system to reply quickly on Instagram, Facebook and WhatsApp.
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