Before you spend money on ads, set up this one thing
Google and Facebook ads can bring you customers — or quietly waste your money. The difference is usually one thing most businesses skip. Here it is, in plain words, step by step.
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Service 03 — Google & social media ads
Campaigns on Google, YouTube, Instagram and Facebook, built on tracking you can trust — so every rupee, dirham, pound or dollar is spent where it can be seen to work.
01Sound familiar?
Money leaves your account for Google and Meta every month. Ask what it brought in, and nobody can give you a straight answer.
Ad platforms today run largely on automation. Performance Max, Demand Gen and Meta’s Advantage+ decide much of who sees your ad and when. That automation is only as good as the signals you feed it: which clicks became enquiries, which enquiries became customers.
02What’s possible
What changes
when it is done right.
- 01 What’s changed
Ad platforms learn from what you count
Google and Meta’s automation finds more of whatever you report as a conversion. Count the right thing and it starts working for you.
- 02 Why it works
Tracking is the steering wheel
The Conversions API, enhanced conversions and offline imports — including the WhatsApp chats that became customers — show the platforms what a good lead looks like.
- 03 What it looks like
Every unit of spend accounted for
You see the cost of each enquiry and sale, budget moves to what works, and campaigns get cheaper to run over time.
Get your ad account checkedFree first conversation · written plan before any work
03What we do
What we actually do.
So we start with measurement. We set up conversion tracking that survives privacy changes, connect it to what actually happens in your business, and only then build campaigns. The creative is made for each placement, the budget follows the results, and the reporting tells you what each rupee did.
- 01
Tracking that holds up
Google tag and Meta Pixel with the Conversions API, Consent Mode, and enhanced conversions — set up, tested and documented.
- 02
Google Ads
Search, Performance Max, Demand Gen and YouTube campaigns structured around what you sell, with negative keywords and audience signals maintained every week.
- 03
Meta ads
Instagram and Facebook campaigns, including Advantage+ where it suits, with click-to-WhatsApp and lead forms when that is how your customers prefer to talk.
- 04
Creative for each placement
Vertical video for Reels and Shorts, square and portrait images for feeds, and search ad copy — each written and cut for where it will be seen.
- 05
Landing pages that match
The page after the click says what the ad promised, loads fast on a phone and asks for one thing.
- 06
Budget and reporting
Spend moved toward what works, a written monthly report, and a clear cost per enquiry or sale wherever it can be measured.
- 07
Multi-market and enterprise accounts
Campaigns across cities and countries, separate budgets per market or brand, and account structures, naming and reporting that large marketing teams can audit.
04When it fits
Is this your situation?
- You need enquiries now, while organic search builds up
- You have run ads before and could not tell whether they worked
- You are launching a product, an offer or a new location
- Your sales happen on WhatsApp or the phone and you want ads that lead there
- You manage budgets across several markets, brands or agencies
Not sure which service you need? Describe the situation and we will tell you which one fits — or that none does.
What you receive
Spend you can account for
Campaigns built on measurement you trust, creative made for each platform, and a monthly view of what your budget bought.
05How every project runs
How we work- 01Connect
- 02Diagnose
- 03Plan
- 04First draft
- 05Build & launch
- 06Measure
06Get your plan
Get your ad account checked.
Tell us a little about your business — a first launch or a multi-country brand. We reply with what we would do first, in writing, before any work or payment. Need an answer now? WhatsApp us; live support runs 24/7.
Questions people ask
How much should I spend on ads?
It depends on your market, margins and goals. We will recommend a starting budget in the written plan, and you can change it at any time. Ad spend is paid by you directly to Google and Meta.
Can ads send people to WhatsApp?
Yes. Click-to-WhatsApp ads on Meta and call or message extensions on Google are often the best fit for Indian businesses, and we track which chats become customers.
Will you review my existing account?
Yes. A review of your current campaigns and tracking is usually the first step, and it often finds budget being wasted before anything new is built.
Google search ads or Instagram ads: which should a small business try first?
Search ads reach people already looking. Instagram and Facebook ads reach people who aren’t looking yet. Here is how to choose where to start.
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How to see what your competitors are advertising — for free
Google and Meta both have free public libraries of the ads businesses are running. Here is how to use them to plan better ads of your own.
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