Client: Govind Crafted serves the niche of Art & Craft enthusiasts, providing them with unique and handcrafted creations that inspire creativity and appreciation for artisanal work.
Project: Govind Crafted embarked on a project to enhance its online presence and engagement, particularly on Instagram, to effectively showcase its artisanal products and connect with a wider audience.
Aim & Problem: The aim of the project was to revamp Govind Crafted’s Instagram account management to boost brand visibility, engagement, and ultimately drive sales. The problem identified was the underutilization of Instagram as a marketing tool, leading to limited reach and engagement with potential customers.
Activities:
- Instagram Account Management: Govind Crafted collaborated with Hackploit for the management of its Instagram account, ensuring regular posting of high-quality content, engaging with followers, and implementing strategic marketing tactics to increase reach and engagement.
Outcomes:
- Increased Follower Engagement: Through Hackploit’s expert management, Govind Crafted experienced a significant increase in follower engagement, including likes, comments, and shares on posts.
- Improved Brand Visibility: The revamped Instagram account led to enhanced brand visibility within the art and craft community, attracting new followers and potential customers to Govind Crafted’s profile and website.
Benefits:
- Enhanced Online Presence: The improved engagement and visibility on Instagram contributed to Govind Crafted’s overall online presence, establishing it as a prominent player in the art and craft industry.
- Boosted Sales and Revenue: With a larger and more engaged audience on Instagram, Govind Crafted saw a tangible increase in website traffic, inquiries, and ultimately, sales, driving revenue growth and sustainability for the business.
Add comment